Ever got a newsletter that you dreaded opening immediately after you saw the subject line? Did it maybe sound like another sales attempt? Or did it seem like it was too generic after you opened it? Many retail companies send out newsletters that are very static and specifically structured to sell. Some of them rely on fancy templates and that is understandable, yet the personal touch in a newsletter can go a long way. Remember that.
If you are reading this, probably you’re not a large retail corporation. That’s why our advice is to keep it personal, share your own experiences and stories, and engage with your readers as much as possible. Talk to them as if you’re talking to your best friend. Put yourself in their shoes. Another great tip that we got from our users is to thank or just generally reach out to your new readers on Twitter. Show them some gratitude!