Even though, someone might have subscribed for your newsletter, it does not mean that they will not unsubscribe just as easily. So in order for you to save that special spot in your reader’s inbox, you have to make sure they open your every issue and they like what they read.
So, a few things you should keep in mind:
1) Make it personal
. Speak from your own voice and try to show your readers a more personal side of your world. Newsletters are an intimate way of reaching an audience and you should use that to your advantage.
2) As our first guest for “Inbox Talks
” Arun Pattnaik
emphasized, it’s important to experiment with your content and find what works best for you!
You can always ask you audience about what they would like to see in your newsletter. It’s a good idea to contact some of your top subscribers and ask them few questions about your digest.